Traceability & Sustainable Impact Moroccan Fruit

Transparency from Tree to Table

We believe every consumer has the right to know:

  • Where their product came from
  • Who grew it
  • What its carbon and water impact is
With our digital traceability system, you can scan your product or enter your LOT number to:
  • View origin and farmer info
  • Check certifications and freshness score
  • See the supply chain timeline

Environmental Impact

“Because Every Fruit Leaves a Footprint — Let’s Make It a Positive One.”

At Moroccan Pure Harvest, we don’t just grow — we regenerate. Every product is grown, harvested, packed, and shipped with environmental care in mind. We measure and optimize:

  • CO₂ Emissions across cultivation, cold chain, and export
  • Water Usage Efficiency using precision irrigation
  • Waste Reduction via circular transformation of downgraded fruit
  • Packaging Impact with eco-friendly and recyclable materials

🧠 Scan your QR to see the environmental score of the exact product in your hand.

Meet the Farmers & Producers

“Behind Every Box Is a Story. Behind Every Story Is a Human.”

Our orchards are more than fields — they’re the life’s work of real families, smallholders, and rural cooperatives across Morocco. When you scan our QR code or track your product, you can:

  • See the exact farm or cooperative where your product came from
  • Meet the farmer, grower, or producer
  • Watch short videos or interviews with our field partners
  • Understand the local socio-economic impact of your purchase

🤝 We believe transparency is trust — and farmers deserve to be seen, not hidden.

Product Sustainability Score

“Not Just Certified — Quantified.”

We’ve developed a clear, easy-to-understand Sustainability Score for every product batch. This score aggregates:

  • Agricultural impact: carbon footprint per hectare, irrigation method
  • Social impact: number of small growers supported per unit
  • Traceability status: cold-chain integrity, transport mode
  • Certifications held by the batch (e.g. GlobalG.A.P., BIO, GRASP)

The score is displayed in your QR experience and will soon be visible on-pack — so you can make data-driven, conscious choices at the shelf.

Track Your Product via SUREPPLY™

“Full Visibility from Orchard to Aisle.”

Powered by our internal system and digital platform SUREPPLY™ (integrated with Troke Trace), you can track the journey of your exact product from:

  • Field harvest date
  • Cold chain entries and warehouse timestamps
  • Batch and packing line data
  • Transit route to your region
Start Tracking