About
MPH Brand
Grown with Purpose, Shared with the World
Before the orchards, before the containers, before the factories, there was a green pickup truck.
That truck symbolized the beginning of what would become Moroccan Pure Harvest (MPH).
In the early 2000s, when avocados were still a rare fruit in Moroccan households, our journey began by sourcing produce from small growers and delivering it to local markets.
Our mission was simple: bring freshness to consumers, empower local farmers, and grow with intention.
As demand grew, so did our capacity.
By 2010, our fleet expanded to six pickups and three trucks. By 2015, we had scaled to 15 pickups and 10 trucks, building a reliable local distribution network. This success pushed us to go deeper into agriculture. In 2020, we planted our first avocado orchard, beginning our own production journey with the premium Hass variety.
Through the years, we invested not only in production but in building a complete ecosystem. We launched Amberchain (2018) to handle logistics and shipping, and Troke Trace (2021) as a digital platform for transportation monitoring.
In 2021, we inaugurated Moroccan Pure Harvest — our integrated export and transformation facility based in Ben Slimane, with expansion underway in Tétouan.
A Company with Roots and Reach
Today, MPH manages over 350 hectares of avocado orchards, 200 ha Blueberry, 300 ha Strawberry, 150 ha rasberry and supports contract and small growers across Morocco.
We serve as a bridge between Moroccan agriculture and global markets — Europe, the UK, the Middle East, and Canada. But we don’t just grow fruit. We transform it into premium oils, guacamole, smoothies, and purées, snacks… while upholding the highest international standards.
Our Farms & Facilities
1. Farming & Sustainability
We operate a mix of owned and partner farms. Partner growers are selected based on quality, commitment, and willingness to engage in sustainable practices.
Sustainable Practices Include :
- Smart irrigation & water reuse
- Composting & organic inputs
- Local biodiversity & pollinator support
- Utilization of downgraded produce
2. Facilities & Technology
Our 2,480 m² facility in Ben Slimane includes:
Two-line electronic grader (up to 180T/day) – Conveyor automation & optimized flow layout – Cold chain system with 3 units (pre-cooling, storage, freezing tunnel) – Stainless steel cutting & pulping lines – Cold-press avocado oil extraction – Sterilization tunnels for international food safety
Production & Export Capacity
Certifications & Compliance
MPH complies with leading international standards: - GLOBALG.A.P. & GRASP - SMETA & BRC (food safety) - BIO (Organic)
MPH is more than a supplier. We are a connector of values, a driver of change, and a proud representative of Moroccan excellence on the world stage.
Whether you’re a wholesaler, retailer, chef, or health brand — we invite you to discover our story, taste our products, and join our movement.