Traceability & Sustainable Impact Moroccan Fruit
Transparency from Tree to Table
We believe every consumer has the right to know:
- Where their product came from
- Who grew it
- What its carbon and water impact is
- View origin and farmer info
- Check certifications and freshness score
- See the supply chain timeline
Environmental Impact
“Because Every Fruit Leaves a Footprint — Let’s Make It a Positive One.”
At Moroccan Pure Harvest, we don’t just grow — we regenerate. Every product is grown, harvested, packed, and shipped with environmental care in mind. We measure and optimize:
- CO₂ Emissions across cultivation, cold chain, and export
- Water Usage Efficiency using precision irrigation
- Waste Reduction via circular transformation of downgraded fruit
- Packaging Impact with eco-friendly and recyclable materials
🧠 Scan your QR to see the environmental score of the exact product in your hand.
Meet the Farmers & Producers
“Behind Every Box Is a Story. Behind Every Story Is a Human.”
Our orchards are more than fields — they’re the life’s work of real families, smallholders, and rural cooperatives across Morocco. When you scan our QR code or track your product, you can:
- See the exact farm or cooperative where your product came from
- Meet the farmer, grower, or producer
- Watch short videos or interviews with our field partners
- Understand the local socio-economic impact of your purchase
🤝 We believe transparency is trust — and farmers deserve to be seen, not hidden.
Product Sustainability Score
“Not Just Certified — Quantified.”
We’ve developed a clear, easy-to-understand Sustainability Score for every product batch. This score aggregates:
- Agricultural impact: carbon footprint per hectare, irrigation method
- Social impact: number of small growers supported per unit
- Traceability status: cold-chain integrity, transport mode
- Certifications held by the batch (e.g. GlobalG.A.P., BIO, GRASP)
The score is displayed in your QR experience and will soon be visible on-pack — so you can make data-driven, conscious choices at the shelf.
Track Your Product via SUREPPLY™
“Full Visibility from Orchard to Aisle.”
Powered by our internal system and digital platform SUREPPLY™ (integrated with Troke Trace), you can track the journey of your exact product from:
- Field harvest date
- Cold chain entries and warehouse timestamps
- Batch and packing line data
- Transit route to your region